Nike unveils Paris 2024 Olympic kit for Team Kenya
Nike has unveiled Olympic kits for the teams it sponsors on Thursday (April 11) alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith, betting that top athletes can help it win more everyday consumers.
After a long stretch of lacklustre sales, this summer’s Olympic Games in Paris offer a fresh chance for Nike to direct the world’s attention to its performance products like the Alphafly 3 marathon shoe which retails at $285.
As well as outfitting U.S. athletes across all sports, Nike will provide kit for the athletics teams of Canada, China, Kenya, Germany, and Uganda at the Olympics, basketball for China, France, Japan, and Spain, and athletes in breaking – a new breakdancing event at the Paris Games – for Korea.
Also read: Team Kenya to don new Nike kit at 2024 Paris Olympic Games
The high-end shoes Nike will spotlight at the Olympics serve a relatively limited audience but the broader goal for Nike is to sell more entry-level and mid-range running shoes, and on Thursday it highlighted its Pegasus shoe range which retails at between $130 and $160.
A closer look here ⤵️ pic.twitter.com/UD9jV56mZ0
— CITIUS MAG (@CitiusMag) April 11, 2024
A closer look here ⤵️ pic.twitter.com/Z7G4bfKqIy
— CITIUS MAG (@CitiusMag) April 11, 2024
🇰🇪🥰#NikeOnAir pic.twitter.com/UOE9FMeJ0H
— Faith Kipyegon, EGH🇰🇪 (@Kipyegon_Faith) April 11, 2024
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